You’ve made a great choice and invested in an online portal to communicate securely with your patients. Now… how do you engage your patients?
Here’s what I’ve learned from practices that are successfully using their Patient Portal to engage their patients. It’s all about practice buy-in
Get your staff excited about the Patient Portal. Once you have all the workflow details figured out, meet as a team to talk about promoting this tool to your patients. Many practices suggest that the Patient Portal be introduced when the Medical Assistant or Nurse first sits down with the patient—even prior to the physician.
Let the patient know why your practice invested in the Patient Portal – is it for the secure online communication? Online refill requests? Online appointment requests? Give the patient a good understanding of how this tool will make THEIR life easier and more convenient. Then have the physician come in and “close the deal” by reinforcing the benefits of the Patient Portal.
We’ve also created a NextGen® Patient Portal Marketing Collateral Website to help in your promotional efforts. On the website, you’ll find collateral developed by NextGen Healthcare for use in your practice. Make brochures available at the front desk, have staff wear the “Ask Me About Our Patient Portal” buttons around the office and print easy to follow token security cards.
The Patient Portal will only be a success once the end user, the patient, sees the benefits.
If your practice is successfully using the NextGen Patient Portal, share your story with us. We would love to hear how you engage patients and any collateral you use. We will be collecting best practices to share with the rest of our users.